Toronto, Ontario (Canada)
What do you do?
I currently work full-time as a Digital Marketing Coordinator at a real estate company. I work on the retail operations team, managing anything to do with social media and digital strategy for their 21 shopping centres across Canada.
I also manage two side businesses. First, I am the Founder and Editor in Chief of Do Well Dress Well, a resource to inspire young professional women to succeed in style. I create content in the areas of personal branding, social media, networking, professional development and dressing for work. I’m extremely passionate about showing people how doing well in your career is tied to your personal style just as much as it is to the quality of work you produce. You have to do well and dress well in order to succeed both professionally and personally.
Because of my expertise in marketing and social media and my passion for helping others, I also recently co-founded a consulting company with my husband called Vision Vertical. We provide services in the areas of digital marketing, branding, copywriting and process improvement.
Why did you decide to embark on your chosen career?
It definitely wasn’t a conscious decision but I ended up discovering the world of communications, marketing and social media in my first year of university. When I graduated from high school, I was convinced that I would become a lawyer so I was initially enrolled in a Sociology program. I took a Communications course as an elective and it completely changed everything for me. I learned about an industry that I had never heard of but I just knew that it was meant for me. I love writing, reading and coming up with creative ideas.
I didn’t embrace digital marketing as a career until I was passed down as a candidate for an internship. The interview was going very well until I was asked: “Do you have a Twitter account? Do you know how to use it?” It’s strange for me to say now but at that time, I didn’t have Twitter nor was I interested in it. It was still relatively new at the time. I was told afterwards that it was my lack of social media knowledge that caused them to offer the internship to another candidate. In that moment, I made the decision to learn everything I could about social media so I could never be passed down again. However, I never expected that I would end up loving it so much and making a career out of it!
My day always starts with checking social media – Twitter, Instagram and then Facebook. I can usually get a good sense of any breaking news and trending topics from just a few seconds of scrolling through my feeds. After social media, I check my personal email and my work email and respond to anything that requires an immediate response. On a typical day, I go through a variety of different tasks – creating content, developing contest ideas, working with bloggers and influencers on campaigns, meeting with our agencies and providing creative or technical help to the marketing directors at each shopping centre. Since the digital industry changes so quickly, I also do a lot of research to ensure I’m always up to date on what’s new and to see what campaigns shopping malls and retailers have come up with.
How would you describe your workwear style?
I would describe my style as Colourful Chic. I absolutely love patterns and bright colours but I style them in a way that is still trendy and professional.
Where do you shop for your workwear clothes?
My favourite store is H&M. I find that their clothes fit my petite frame very well and they always have pieces that reflect my personal style. Of course, their prices are also perfect for young professionals on a budget! I also shop at Zara, LOFT, Forever 21 and Hudson’s Bay.
What do you love the most about your city?
The culture. I love being able to walk down the street and see a variety of people from all different cultural backgrounds and walks of life.
What is your favourite place to go in your city?
I love going to Harbourfront – I find sitting by the water to be extremely calming. There’s also always something going on there – whether it’s a show, concert or just a market with the opportunity to buy from local vendors.
What do you wish was better about your city?
I wish there were more networking and industry events, especially for professional women. I feel like cities such as New York have tons of organizations and events but in Toronto, there’s such a shortage.
What are your hopes for the future?
I hope to continue moving my way up the corporate ladder until I’m able to become a full-time entrepreneur. My dream is to build Do Well Dress Well into an organization that connects young professional women, not only in Toronto but around the world. I love creating digital content but I also want to build an in-person presence so I can help reduce the shortage of networking events. I also want Vision Vertical to be the go-to consultancy for small businesses.