Name

Bidemi Zakariyau

City 

Lagos, Nigeria

What do you do? 

I’m the founder and CEO of LSF|PR, a full service public relations consultancy with a core focus on corporate communications and consumer brands.

We also have a small business division, LSF|SME which offers services such as business development and brand management, media relations and digital PR for start ups.

Why did you decide to embark on your chosen career?

I was at a point in my life where I had to decide if I was going to swim or sink and I had to make this decision very quickly. I decided I was going to do something I was always interested in – working behind the scenes in media.

While I was working on getting called to the Nigerian Bar Association, I decided to set up my company on the side working and work on small projects, then I set up properly once I was done with law school.

Please describe your average day 

On a good day, I wake up at about 6:30 am, read the bible verse of the day (on the YouVersion bible app), read a bible plan and then get ready for work.

I get in to work at about 8:45 and check my emails and social media platforms.

From 9am – 9:30am: go through strategy for the day with the team.

From 9:30 I’m usually on my desk working, on the phone with clients/media or heading out to meetings or taking meetings in the office. Most times I would stop for a snack/lunch.

Work usually ends at 6pm, I usually leave at about 7pm. When I’m back home, I try my best to catch up on all the things I missed online so I’ll check a number of blogs and news sites and then have dinner.

On a good day, I’m in bed by 10.

How would you describe your workwear style?

My work style is very simple, but very professional. In my line of work a client can just pop up for a meeting or request for a meeting at any time so I always look very professional. I mostly wear black, white, navy, burgundy or white or black again (laughs)

Where do you shop for your workwear clothes?

In Nigeria, all my work clothes are from CLAN.

What do you love the most about your city? 

The energy, although it can be extremely overwhelming but I love it. Everyday is a different experience. I can never be away from Lagos for too long.

What is your favourite place to go in your city?

For food Craft Gourmet is my favourite place – their customer service is amazing and they have the best food ever ever. One time I had their chicken and Avocado sandwich for 30 days straight.

The George hotel for drinks, because its very quiet and they the best have Sangria in town.

What do you wish was better about your city? 

Infrastructure, this is a general problem for most businesses out here.

Is there anything about the culture/city that makes things hard for working women?

Yes, definitely. I think there are certain things that women just can’t do without being judged.

What are your hopes for the future? 

My long-term goal is to keep developing myself and growing in every aspect of my life. To build LSF|PR into a company that outlives me, focusing and bringing my other visions and business ideas to life. Generally building sustainable businesses and brands that will continue to address issues that affect us in the country and on the continent.

Website: www.lsfpr.com

Instagram @lsfpr @lsfsme

Personal account:@bidemizakariyau

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